Challenge

Starting a business based on an idea, an invention, or an innovation is a worthy and noble endeavor. Innovation, invention, and entrepreneurship are cornerstones of America’s success dating back to its earliest days. In these modern times, developing a novel or innovative idea and securing a protective patent is challenging because of the complexity of technology, U.S. and International regulations, and the profuse number of creative and talented people from around the world who may be working on the same idea. Having an innovative idea and securing one or more patents or even having one or more patent applications in process are necessary and but not always sufficient conditions for starting a technology company.

Most inventors and entrepreneurs too quickly satisfy themselves that their invention and intellectual property (patents, patents-in-process, and trade secrets) are commercially viable and, thus, they are eager to start building products and a company of significant scale; that is, a company that can grow to millions and perhaps billions of dollars of value. Getting from idea to start-up is a big effort and typically involves a lot of planning and investment along the way. Having the discipline, knowledge, and skills needed to successful execute to success are the key prerequisites for all entrepreneurs.

There are many questions to be asked and answered by the entrepreneur: HOW DO I GET STARTED? HOW DO I WRITE A BUSINESS PLAN, MARKETING & SALES PLAN, AND A FINANCIAL PLAN?  HOW DO I SECURE INVESTMENT? HOW DO I FIND INVESTORS AND CHOOSE THE BEST ONES FOR MY COMPANY?

Most important to an entrepreneur is how to create a valuable opportunity, secure investment for reasonable exchanges of equity, and eventually exit the business with increased wealth for family and investors.

Solution

The Smart Entrepreneur answers the many HOWS that an entrepreneur naturally has starting from the very beginning and continuing into the preparation of plans (marketing & sales, financial, and business), securitization of investment, and early-stage company operations. The Author presents in 12 chapters the steps and processes required to go from start to success. The many questions that naturally arise are answered by the Author and enable the entrepreneur to seamlessly navigate the challenging waters of building a significant business.

Author’s Blog

To view the author’s blog, click here.



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The marketing & sales plan and the financial plan are essential underpinnings for the business plan.